Out of Home Capture
Out of home is the one media buy with no screenshot. A billboard, a mural, a wrap or a takeover exists in a street for a few weeks and then it is gone, and the campaign report needs to show it as the public actually saw it.
We photograph and film OOH in situ: the site in context, the detail, the build or paint if there is one, and the people walking past it. Delivered as proof of posting for the client, a case study set for the agency, and cutdowns for the channels. Aerial where the site needs the wider frame, timelapse where the install is the story.
- 01
Site list and timing
Posting dates, the best light for each site and how people actually move past it. Multiple sites and cities are routed so nothing is shot in the wrong light.
- 02
Capture in situ
The site in context, the creative in detail, the public passing it, and the install or paint as a timelapse where that is the story.
- 03
Deliver
A dated proof-of-posting pack per site for the campaign report, a case study set for the agency, and cutdowns for the channels.
Media agencies, out of home owners and brands that need proof a campaign was up, and assets good enough to show it off afterwards. Billboards, murals, wraps, digital screens and activations in public space.
--- QuestionsWhat is proof of posting?
Dated photographs of each site showing the creative live, for the client’s campaign report. Out of home is the one media buy with no screenshot, so this is how it gets evidenced.
Can you cover multiple sites and cities?
Yes. We route the sites by posting date and light, and with a London studio and a second base in Leeds, most of the country is within a day.
Can you film the install?
Yes. Timelapse of a paint or install, plus film and stills of the finished piece, is often the most useful asset the campaign produces.
